The #ABtalks staircase visually showcase the brand’s identity and highlight the diversity of its podcast segments. The concept integrates a clean, modern aesthetic with strategic placement of key elements, including the show’s tagline “How Are You Really Doing?” and a world map illustrating its global reach. Each segment, such as #ABtalks Original, Business, Together, Special, and Untold Stories, is represented with dedicated visuals and typography along the staircase, creating an engaging narrative as visitors move through the space. The design focuses on maintaining consistency with the brand’s tone while delivering an immersive and dynamic experience from its beginnings to its current global influence .
